With the cost of raw materials, energy and overheads continuing to rise, every business is looking for ways to improve its profitability.
However, increasing your turnover doesn’t always mean seeking out new customers or raising prices. Very often, the solution is already right there on your counter.
Let’s take a practical example with a simple and effective recipe: the Dolce Baguette.
Ingredients of the Dolce Baguette
- 1/2 baguette
- Jambon Serrano
- Semi-dried tomatoes
- Mozzarella
- Pesto
- Pine nuts
Key figures
- Cost price: €2.17
- Recommended retail price: €5.40
- Profit: €3.23 per sandwich
It’s already a profitable sale.
But can we do better without increasing sales
Why the menu makes all the difference
When a customer buys a sandwich at lunchtime, they often also order:
- A drink
- A dessert
- Sometimes a coffee
The idea, then, is not to sell them more, but to offer them a comprehensive package straight away.
A practical example
Dolce Baguette menu for €9.50, including:
- La Dolce Baguette
- A can of Coca-Cola
- Three mini madeleines
Cost of the menu
- Sandwich : 2,17 €
- Drink: €0.92
- Dessert : 0,81 €
Total cost: €3.90
Result
- Price of the sandwich alone: €3.23
- Menu price: €5.60
Additional profit: €2.37 per customer
The practical impact over a week
Based on 40 sandwiches sold per day:
- +€94.80 per day
- +€474 per week
- Over €2,000 a month
And this:
- Without hiring
- Without expanding the premises
- Without investing in new equipment
A different way of looking at promotions
Promotions should not be used solely to reduce the purchase price.
They can become a powerful sales tool when used to build a coherent offering.
In our example:
- The ingredients for the recipe
- The drink
- Dessert
enable you to create an attractive package that naturally increases the value of each sale.
The aim is not to sell at a lower price.
The aim is to sell more effectively.
What consumers are looking for today
Customers appreciate:
- Simple offers
- Easy-to-understand formulas
- The speed of decision-making
- The perception of a good deal
The menu meets these expectations perfectly.
Conclusion
In an increasingly competitive market, what sets you apart isn’t just the number of customers who walk through your doors.
It also depends on your ability to maximise the value of every sale.
La Dolce Baguette is a perfect illustration of this reality:
A sandwich on its own fills you up, but the set menu brings in the cash.