1909 : François Léon Bruyerre started selling colonial produce( sugar, dry fruit, vanillasticks ) Thanks to the development of different means of transport, this trade began to increase in size.
1922 : François Léon Bruyerre bought a former biscuit factory. At that time, Bruyerre began to produce chocolates, confectionery and raw materials for bakeries.
1937 :He decided to create a limited liability company.
1940 :The second World War broke up and as a result, trade collapsed.
1945 : François Léon
Bruyerre died and Mr Emile Collet and his brother Maurice married
the two Bruyerre daughters : Yvette and Christiane.
1950 : Emile Collet and his brother Maurice launched a new activity and they began to deliver to bakers, ice-cream manufacturers the full range of materials they required such as kneaders, freezers, fridges, slicing bread machines
As time passed, a market opportunity
in preserved fruit opened up and their range of products became more
and more complete : ice products, pudding, jams, chocolates, mashed
In 1971, Maurice Collet and Yvette Bruyerre died. Due to the incoming of the VAT, high salary increases, Bruyerre threw back all its activities into question and decided to stop manufacturing some of their products because it was too expensive for the market.
1973 : The next generation of the family went into business and they opened the first Cash and Carry shop in Gosselies, Belgium. In 1977, they launched the second one in Jambes (Namur)
1978 : Bruyerre achieved its first " ready for immediate occupation " shop
By 1980, Bruyerre decided to merge into a limited company and in order to give customers a better service, they created an after-sales department opened 24 hours/24, 7 days out of 7.
1984 : The company has grown so that we called it now : " The Bruyerre Group " with its 4 main activities :
l Production of top of the
range handmade chocolates, marzipan
run by Thierry Collet
The Cash and Carry
shop, even extended 3 times, is still too small and a 1.200 m2 show-room
is built, next to it.
Today, after 90 years, Bruyerre,
leader on the market, is still run by a young and dynamic management.
only receipt for such a success is :